Wednesday, April 21, 2010

Penske picks up Pennzoil

The Penske organization has scored again and this time it will benefit both their NASCAR and IndyCar programs. Announced today was alliance that will have Pennzoil become the Official Motor Oil of Penske Racing. How does the IZOD IndyCar series benefit from this?

In addition to the primary sponsorship for Kurt Busch in Sprint Cup, associate sponsorships promoting Shell V-Power for all three IZOD IndyCar Series drivers Helio Castroneves, Will Power and Ryan Briscoe are included.

Clips from the press release are below:

The Penske organization is one of the world’s most successful and recognized automotive-based business enterprises and provides unique activation opportunities. Additionally, this alliance continues to enable further product development for Shell and Pennzoil both on and off the track through the invaluable knowledge gained surrounding fuels, lubricants and engine technologies. Like Shell and Pennzoil, Penske Corporation has a close relationship with Chrysler and Ferrari, both part of the Fiat Group

Winning is a tradition for Penske, an organization that has earned more than 315 major race victories including 15 Indianapolis 500 wins and the 2008 Daytona 500, 370 pole positions and 22 national championships.

As part of the alliance, Pennzoil will become the “Official Motor Oil” of Penske Racing in 2011 which includes all of its entries in the NASCAR Sprint Cup and Nationwide Series as well as the IZOD IndyCar Series. For Pennzoil, returning to Penske is a homecoming of sorts as Pennzoil first aligned with Penske as part of its IndyCar teams in 1983 and won the 1984 and 1988 Indianapolis 500 Mile Races with driver Rick Mears. In addition, Kurt Busch won his 2004 NASCAR Sprint Cup Series championship driving a Pennzoil-supported car for another team.

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